Current Affairs Practice Question›› General Knowledge ››
Government Schemes
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Haat on Wheels initiative
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Question 1
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Which of the following statements best describes the objective of the “Haat on Wheels” initiative?
(a) A rural employment scheme for handloom weavers.
(b) A mobile handloom market for skill development among minority communities.
(c) A mobile market place promoting handloom products directly to consumers.
(d) A government van distributing free handloom products in rural areas.
Explanation
Recently, The Ministry of Textiles launched the “Haat on Wheels” mobile handloom marketplace during the 11th National Handloom Day celebrations. Explanation: “Haat on Wheels” is a mobile market place initiative launched by the Ministry of Textiles that aims to promote handloom products directly to consumers. It operates across urban areas like Delhi NCR, providing a platform for rural artisans to showcase and sell their authentic handloom products without the involvement of middlemen. This direct-to-consumer model not only boosts sales and income for weavers but also raises awareness about India’s rich handloom heritage. The initiative aligns with the larger themes of “My Handloom, My Pride” and “Vocal for Local”, reinforcing the government's commitment to empowering artisans and preserving traditional crafts.
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