In a timely initiative ahead of the Diwali festival, the government has launched the Bharat Atta scheme. This program aims to provide subsidized wheat flour to consumers, significantly easing the financial burden caused by rising market prices.
The primary goal of the Bharat Atta scheme is to offer financial relief to consumers. Under this scheme, wheat flour is being sold at an attractive price of Rs.27.50 per kg, a considerable discount compared to the usual market rates that range from Rs.36 to Rs.70 per kg.
The Food Corporation of India (FCI) will allocate approximately 2.5 lakh tonnes of wheat for this initiative, priced at Rs.21.50 per kg. Various distribution agencies, including Nafed, NCCF, and Kendriya Bhandar, will process this wheat into flour, which will be sold under the brand name 'Bharat Atta' at the subsidized rate.
The distribution of Bharat Atta will occur through established networks, including cooperatives like Nafed and NCCF. The flour will be accessible via approximately 800 mobile vans and over 2,000 retail outlets nationwide, ensuring widespread availability.
In addition to the subsidization of wheat flour, the government is also taking steps to manage price inflation by subsidizing other essential commodities such as chana dal, tomatoes, and onions. These measures are aimed at controlling rising costs and providing economic relief to consumers.
Enhanced distribution strategies are expected to improve sales significantly. A pilot project in February offered 'Bharat Atta' at Rs.29.50 per kg as part of the Price Stabilization Fund scheme, providing insights into the demand for subsidized food products.
The Bharat Atta scheme represents a strategic effort by the government to make essential food items more affordable and effectively combat inflation, especially during the festive season. This initiative not only supports consumers but also aims to stabilize market prices.
Q1. What is the Bharat Atta scheme?
Answer: The Bharat Atta scheme is a government initiative that offers subsidized wheat flour at Rs.27.50 per kg to help consumers cope with rising prices, especially during festive seasons.
Q2. How much wheat is allocated under the Bharat Atta scheme?
Answer: Approximately 2.5 lakh tonnes of wheat will be allocated by the Food Corporation of India for the Bharat Atta scheme, aimed at supporting the affordability of essential food items.
Q3. Who are the distribution agencies for Bharat Atta?
Answer: Distribution of Bharat Atta will be managed by organizations like Nafed, NCCF, and Kendriya Bhandar, ensuring broad access to consumers across the country.
Q4. What are the other commodities subsidized by the government?
Answer: In addition to wheat flour, the government is also subsidizing essential items like chana dal, tomatoes, and onions to help control inflation and support consumers.
Q5. How will the Bharat Atta scheme affect consumers?
Answer: The Bharat Atta scheme is expected to significantly reduce the cost of wheat flour for consumers, thus providing financial relief and enhancing food affordability during high inflation periods.
Question 1: What is the selling price of wheat flour under the Bharat Atta scheme?
A) Rs.21.50
B) Rs.27.50
C) Rs.29.50
D) Rs.36.00
Correct Answer: B
Question 2: Which organization allocates the wheat for the Bharat Atta scheme?
A) NAFED
B) Food Corporation of India
C) Kendriya Bhandar
D) NCCF
Correct Answer: B
Question 3: How many tonnes of wheat are allocated under the Bharat Atta scheme?
A) 1 lakh tonnes
B) 2 lakh tonnes
C) 2.5 lakh tonnes
D) 3 lakh tonnes
Correct Answer: C
Question 4: Which essential commodities are also subsidized by the government?
A) Rice and wheat
B) Chana dal and tomatoes
C) Sugar and salt
D) Dairy products
Correct Answer: B
Question 5: What marketing strategy is employed for the distribution of Bharat Atta?
A) Online sales
B) Direct home delivery
C) Mobile vans and retail outlets
D) Auction sales
Correct Answer: C
Question 6: When was the pilot sale of Bharat Atta conducted?
A) January
B) February
C) March
D) April
Correct Answer: B
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