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Transforming Heritage: The Adopt a Heritage Program

A Corporate Initiative for Cultural Preservation

Transforming Heritage: The Adopt a Heritage Program

  • 16 Sep, 2023
  • 376

Adopt a Heritage Program: A Corporate Initiative for Cultural Preservation

The Adopt a Heritage program, initiated by the Archaeological Survey of India (ASI) in partnership with the Ministry of Tourism, aims to engage corporate stakeholders in enhancing historically significant monuments. This initiative not only promotes responsible tourism but also improves visitor amenities and contributes to the conservation of India's rich heritage.

Monuments Adopted Under the Program

Several prominent monuments have been adopted under the Adopt a Heritage program, showcasing the positive impact of corporate involvement:

  • Qutub Minar, New Delhi: Adopted by ONGC, this site has seen the development of facilities, interpretation centers, and illumination enhancements.
  • Red Fort, New Delhi: The Dalmia Bharat Group has introduced LED illumination, sound and light shows, and facade restoration.
  • Gandikota Fort, Andhra Pradesh: L&T Construction has improved infrastructure and visitor facilities while promoting eco-tourism initiatives.
  • Jantar Mantar, Jaipur: The SBI Foundation has contributed significantly to its conservation and restoration efforts.
  • Rani ki Vav, Gujarat: Supported by NTPC Ltd., this site has benefitted from enhanced visitor amenities, landscaping, and improved illumination.

Recent Updates - 'Adopt a Heritage 2.0'

The revamped Adopt a Heritage 2.0 program introduces greater flexibility for companies, allowing them to adopt entire monuments or focus on specific amenities. A streamlined management structure has been established, along with clearer guidelines for semi-commercial activities. The introduction of an e-permission portal simplifies the approval process for photography, filming, and development projects, aiming to boost corporate engagement in heritage conservation.

Indian Heritage App

The Indian Heritage app acts as a comprehensive guide to ASI-monitored monuments. It offers users detailed information, photographs, facility descriptions, and geo-tagged locations, enriching the experience of exploring India's cultural heritage.

E-Permission Portal

The e-permission portal streamlines the process of acquiring approvals for photography and filming at heritage sites. This initiative is designed to make the engagement process more efficient and accessible for individuals and organizations working with heritage monuments.

Objective of 'Adopt a Heritage' Program

The primary goal of the Adopt a Heritage program is to stimulate corporate contributions towards the conservation, preservation, and promotion of India's historical monuments. By leveraging CSR funds, companies can enhance infrastructure and visitor facilities, thereby fostering responsible tourism and ensuring the sustainability of cultural heritage.

Frequently Asked Questions (FAQs)

Q1. What is the Adopt a Heritage program?
Answer: The Adopt a Heritage program encourages corporate stakeholders to use CSR funds to enhance and conserve historically significant monuments in India.

Q2. How do companies participate in the Adopt a Heritage program?
Answer: Companies can adopt entire monuments or specific amenities, using their CSR funds to improve visitor facilities and promote heritage conservation.

Q3. What benefits does the Indian Heritage app provide?
Answer: The Indian Heritage app offers information, images, and geo-tagged locations of ASI-monitored monuments, facilitating visitors' exploration of India's cultural heritage.

Q4. What is the purpose of the e-permission portal?
Answer: The e-permission portal simplifies the approval process for photography, filming, and development initiatives related to heritage sites, enhancing accessibility for users.

Q5. What impact does the Adopt a Heritage program have on tourism?
Answer: The program enhances visitor amenities and promotes responsible tourism, contributing to the preservation of cultural heritage and improving the overall visitor experience.

UPSC Practice MCQs

Question 1: What is the main goal of the Adopt a Heritage program?
A) To enhance corporate profits
B) To promote responsible tourism and heritage conservation
C) To develop new tourist destinations
D) To encourage international tourism
Correct Answer: B

Question 2: Which company adopted the Qutub Minar under the Adopt a Heritage program?
A) Dalmia Bharat Group
B) SBI Foundation
C) ONGC
D) NTPC Ltd.
Correct Answer: C

Question 3: What does the Indian Heritage app provide to users?
A) Historical documentaries
B) Information and geo-tagged locations of monuments
C) Travel packages for tourists
D) Live streaming of events
Correct Answer: B

Question 4: What recent update was introduced in the Adopt a Heritage 2.0 program?
A) Increased funding from the government
B) A leaner management structure and clearer guidelines
C) Mandatory heritage education programs
D) Expansion to international monuments
Correct Answer: B

Question 5: Which monument has received support from NTPC Ltd. under the program?
A) Red Fort
B) Rani ki Vav
C) Jantar Mantar
D) Gandikota Fort
Correct Answer: B

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