The White Revolution, officially known as Operation Flood, was a groundbreaking initiative that dramatically transformed India into one of the largest milk producers globally. This project was orchestrated by the National Dairy Development Board (NDDB), aiming to enhance milk production and empower rural farmers.
The movement was spearheaded by Dr. Verghese Kurien, a visionary leader often hailed as the ‘Father of the White Revolution’ in India. His innovative ideas and commitment to dairy farming revolutionized the sector.
The White Revolution commenced around 1970 and extended into the early 2000s, with significant advancements noted particularly during the 1970s and 1980s.
This initiative led to a remarkable increase in milk production, which played a crucial role in alleviating poverty, promoting rural growth, and ensuring fair and sustainable income for farmers.
The GCMMF is an Indian cooperative organization established by the pioneers of the White Revolution. It is responsible for managing the well-known Amul brand, which has become synonymous with quality dairy products in India.
The cooperative model was pivotal in the success of the White Revolution, as it enabled farmers to pool their resources together. This structure ensured fair distribution of profits and empowered farmers to make community-beneficial decisions.
Through this initiative, farmers gained greater control over their resources, leading to improved income, equitable profit-sharing, and a sustainable model of dairy farming.
Yes, Tribhuvandas Patel was another key figure who significantly contributed to the establishment of the Kaira District Cooperative Milk Producers’ Union. This union became a template for similar organizations across India.
The White Revolution has set a benchmark for successful cooperative ventures in various sectors and continues to shape policies related to rural development in India.
The movement encountered several challenges, including inefficiencies in the traditional supply chain, resistance from existing private traders, and the necessity for education and training among rural farmers.
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