Magji Laddu is a cherished traditional sweet originating from Dhenkanal, a district in Odisha. This delightful confection is crafted from buffalo milk cheese, sugar, and cardamom, creating a unique taste that reflects the region's culinary heritage.
The Geographical Indication (GI) tag is an important designation awarded to products that possess qualities specific to their geographical origin. This tag not only helps in protecting the authenticity of regional products but also promotes them on a national and global scale.
The initiative to apply for the GI tag for Magji Laddu was taken by the Dhenkanal Sweets Association in collaboration with the Odisha University of Agriculture and Technology (OUAT) in the year 2020. This effort was aimed at securing recognition for this traditional sweet.
In India, the authority responsible for awarding the GI tag is the Geographical Indications Registry situated in Chennai. This body ensures that products meeting the criteria of specific geographical origins are duly recognized and protected.
The preparation of Magji Laddu is a meticulous process that showcases the skill and patience of the artisans. The process involves boiling buffalo milk cheese with sugar, followed by the addition of crushed cardamom. After mixing, the sweet mixture is rolled into small, round balls, resulting in the iconic Magji Laddu.
Magji Laddu holds a special place in the culinary offerings at the Puri Jagannath Temple, a UNESCO World Heritage Site. It is featured as part of the 'chappan bhog,' which includes 56 different items offered to the deities, showcasing the diversity of Odia cuisine.
Odisha has a rich tradition of unique products, and in January 2024, Kai Chutney, made from red weaver ants and hailing from the Mayurbhanj district, also received a GI tag. This highlights the state's commitment to preserving and promoting its indigenous culinary heritage.
A Geographical Indication (GI) tag serves as a significant trade name or sign for various products, including food items, handicrafts, and industrial goods that are tied to a specific region. In India, approximately 635 products have been awarded the GI tag, with Darjeeling tea being the first to achieve this recognition two decades ago.
Kutos : AI Assistant!
