The clay idols of Lord Ganesh, crafted in Pen, Maharashtra, have recently been honored with a Geographical Indication (GI) tag. This recognition is significant as it ensures authenticity and provides protection against imitation of these unique idols.
The scale of production in Pen is remarkable, with around 150,000 idol-making units employing approximately 200,000 individuals. The historical roots of this craft date back to the Peshwa era and gained momentum during the time of Lokmanya Tilak.
Globally, these idols reach various countries with significant Indian diasporas, including the USA, UK, and Australia. Annually, between 10,000 to 100,000 idols are produced to meet the demand.
The primary clay used, known as ‘shadu maati,’ is sourced from Bhavnagar district in Gujarat. The proximity to Mumbai facilitates easy access to these materials, bolstered by established maritime trade routes.
The GI tag acts as an exclusive identifier for the Ganesh idols of Pen, enhancing their marketing and branding. This recognition helps protect artisanship by preventing the misrepresentation and sale of inauthentic products. Moreover, it opens avenues for government support schemes and job creation initiatives.
Over 100,000 artisans economically depend on this traditional craft, reinforcing the cultural heritage of Pen. The GI tag not only acknowledges their craftsmanship but also plays a vital role in preserving the rich cultural tapestry of the region.
The awarding of the GI tag for Pen’s Ganesh idols marks a significant milestone. It brings recognition to the distinctive artisanship and cultural heritage of the region, ensuring the authenticity of these idols while promising economic benefits and sustained cultural preservation.
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