A GI certified product is defined by its specific geographical origin, which imparts unique qualities or characteristics tied to that location. These products are marked by a special sign or label that identifies their origin.
The Geographical Indications of Goods (Registration and Protection) Act was enacted in India in 1999 and came into effect in 2003, establishing a legal framework for the protection of GI products.
Prime Minister Narendra Modi has been a strong proponent of GI products as part of his 'vocal for local' initiative. He argues that by utilizing local goods and endorsing GI-certified products, we can mitigate unemployment. Additionally, he encourages tourists to dedicate 5 percent of their travel budgets to local products.
The GI tag plays a crucial role in enhancing the marketability of products. It also contributes to the local economy and cultural identity by distinguishing items based on their unique geographical origins.
The first product to receive a GI tag in India was Darjeeling Tea, which was awarded this status in 2004. Since then, a total of 478 products have been granted GI tags, predominantly in the categories of farm and handicraft products.
Civil society organizations play a vital role in assisting producers to obtain GI certification and promoting the use of the GI tag for improved marketability. Some of the costs associated with certification are covered by developmental agencies, corporate social responsibility (CSR) funds, and philanthropic organizations.
Despite the availability of numerous GI tagged products, their sales may not be flourishing due to inadequate promotion and a lack of consumer awareness. To enhance the market presence of GI products, several strategies are essential.
Individuals can support GI products by becoming informed and discerning buyers. By valuing their unique characteristics, consumers can contribute to the local economies and cultures represented by these products.
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