The orange economy, often referred to as the creative economy, encompasses economic activities that leverage individual creativity, culture, and intellectual property. This includes sectors such as media, entertainment, design, music, films, publishing, animation, gaming, advertising, and the arts.
India is emphasizing the orange economy due to its rich cultural heritage and a substantial youth population. The demand for Indian content—ranging from films to music and digital entertainment—is increasing globally. With the rapid expansion of digital platforms, India has the potential to become a leading content hub. The government's vision is to promote the idea of “Create in India, Create for the World.”
The WAVES Summit, held in Mumbai, convened representatives from over 90 countries. Prime Minister Modi encouraged global creators to engage with India's cultural industries, emphasizing responsible creativity, the protection of human values, and the openness to international partnerships in media and content.
Currently valued at $28 million, projections by Mukesh Ambani indicate that India's entertainment sector could soar to $100 million in the coming years. Adobe CEO Shantanu Narayen noted that this sector could soon employ more individuals than the manufacturing industry.
Technological advancements, including tools like Adobe and AI-powered design software, are enhancing the capabilities of Indian creators to scale and distribute content globally. The collaboration between Adobe and India aims to empower millions of students and educators through creative tools.
India's cultural exports—such as films, yoga, cuisine, classical dance, and philosophy—play a significant role in enhancing its global image. As international audiences increasingly engage with Indian content, it bolsters India's diplomatic and cultural influence worldwide.
Unlike traditional manufacturing or agriculture, the creative economy is primarily driven by innovation, storytelling, and emotional connection. It generates value through digital platforms rather than physical goods.
India aims to establish itself as a global hub for culturally-rooted yet globally appealing content. Initiatives like the WAVES Awards and international co-productions are expected to enhance this trajectory. The growth of this sector promises to create jobs, particularly for youth, women, and freelancers.
Q1. What is the orange economy?
Answer: The orange economy refers to economic activities that are based on creativity, cultural heritage, and intellectual property, including sectors like media, entertainment, and arts.
Q2. Why does India focus on the orange economy?
Answer: India is focusing on the orange economy due to its rich cultural heritage, large youth population, and the rising global demand for Indian content.
Q3. What role does technology play in the orange economy?
Answer: Technology facilitates the growth of the orange economy by enabling creators to use digital tools and platforms to produce and distribute content globally.
Q4. How does the orange economy enhance India's soft power?
Answer: The orange economy enhances India's soft power through cultural exports like films and music, which strengthen its global image and influence.
Q5. What initiatives does the government have for the creative sector?
Answer: The government supports the creative sector through policy frameworks for intellectual property, investment in infrastructure, and incentives for startups and MSMEs.
Question 1: What does the orange economy primarily focus on?
A) Manufacturing goods
B) Creative and cultural sectors
C) Agriculture and farming
D) Traditional industries
Correct Answer: B
Question 2: Which platform was highlighted for promoting global partnerships in India's creative sector?
A) Adobe
B) WAVES
C) YouTube
D) Facebook
Correct Answer: B
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