In a significant move, Punjab National Bank (PNB) has appointed Harmanpreet Kaur, the captain of the Indian women’s cricket team, as its first female brand ambassador. This decision showcases the bank’s commitment to women empowerment, brand modernisation, and enhanced customer engagement.
The announcement was made during a ceremony themed “Banking On Champions” at PNB’s corporate office in New Delhi. Harmanpreet received a framed PNB jersey with her name and number, symbolizing her integration into the bank’s identity.
The event was graced by PNB’s senior leadership team, which included:
The presence of these leaders underscored the institutional significance of this partnership.
During the ceremony, Kaur introduced four key offerings designed to enhance PNB’s digital and premium customer services:
These initiatives align with PNB’s vision of innovation, digital-first solutions, and a customer-oriented approach.
Harmanpreet described the moment as “surreal” and revealed her long-standing relationship with PNB, having opened her first account at the Moga branch when she was 18 years old. She highlighted:
Interestingly, she also became the first customer of the new Luxura Metal Credit Card.
MD and CEO Ashok Chandra emphasized the importance of appointing the first woman brand ambassador, noting that Harmanpreet’s leadership and discipline reflect the bank’s core values. He introduced the Luxura metal card as a benchmark product in the premium banking sector. Financial Services Secretary M. Nagaraju praised Harmanpreet’s achievements, recognizing her leadership in World Cup victories and commending PNB's digital and MSME initiatives. He expressed satisfaction regarding the bank’s entry onto the IIBX gold trading platform, calling it a significant milestone.
Q1. What is the significance of Harmanpreet Kaur's appointment by PNB?
Answer: Harmanpreet Kaur's appointment as PNB's first female brand ambassador symbolizes the bank's commitment to women empowerment and modernizing its brand image.
Q2. What new products were launched by PNB during the event?
Answer: PNB launched the Luxura Metal Credit Card, PNB One 2.0, Digi Surya Ghar, and initiated onboarding on the IIBX portal for gold trading.
Q3. How does PNB support digital banking initiatives?
Answer: PNB enhances digital banking through upgraded platforms like PNB One 2.0 and innovative products that cater to modern customer needs.
Q4. Why is the Luxura Metal Card significant for PNB?
Answer: The Luxura Metal Card represents PNB's dedication to premium banking, providing elite customers with exclusive benefits and features.
Q5. What message did Harmanpreet Kaur convey at the launch?
Answer: She highlighted her excitement for empowering women and youth and expressed her commitment to inspire future champions in various fields.
Question 1: Who was appointed as the first female brand ambassador of PNB?
A) Mithali Raj
B) Harmanpreet Kaur
C) Smriti Mandhana
D) Jhulan Goswami
Correct Answer: B
Question 2: What is the name of PNB's new metal credit card?
A) PNB Gold Card
B) Luxura Metal Card
C) PNB Platinum Card
D) Premium Banking Card
Correct Answer: B
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