The Cambridge Dictionary has recognized "parasocial" as its Word of the Year for 2025, underscoring the increasing public fascination with one-sided emotional relationships that individuals form with celebrities, influencers, and increasingly, artificial intelligence (AI) systems. This term's popularity reflects significant shifts in digital behavior and the evolution of online relationships across various platforms.
"Parasocial" describes the one-sided connection that an individual might develop towards a public figure they have never personally met. The term was originally coined in 1956 by American sociologists Donald Horton and Richard Wohl to describe viewers' perceived intimacy with television personalities. Over the years, it has expanded to encompass relationships with online creators and virtual entities.
The dictionary noted a notable increase in searches for "parasocial" during 2025. This interest was fueled by high-profile events, such as celebrity announcements and incidents involving social media influencers, which sparked widespread curiosity about the concept. The dictionary has also updated its definition to include the growing significance of AI systems, acknowledging the relationships people form with chatbots and virtual companions.
Public reactions to celebrity news demonstrate the strong identification people feel with figures they follow online. Researchers highlight that these bonds can create an illusion of intimacy, influencing behavior. Experts caution about the rising emotional investment in AI tools, with some users treating these technologies as trusted confidants or companions. This trend underscores the importance of understanding this expanding psychological space.
Experts argue that parasocial connections are not inherently harmful; they can serve as motivators, educators, and support identity formation, especially among young people. However, these relationships can become unhealthy if they replace real-life connections or foster unrealistic expectations. As our digital lives deepen, understanding these bonds is becoming essential in discussions surrounding mental health, online behavior, and cultural trends.
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