Nayi Chetna 4.0: A New Era for Women Empowerment in Rural India

Nayi Chetna 4.0 Campaign Launched

On November 25, 2025, Union Minister Shivraj Singh Chouhan, from the Ministry of Agriculture and Farmers Welfare (MoAFW), and Union Minister Annapurna Devi, from the Ministry of Women & Child Development (MoWCD), launched the fourth edition of the “Nayi Chetna-Initiative for Change” in New Delhi.

Campaign Overview

The Nayi Chetna campaign focuses on promoting gender equality and empowering women, particularly in rural areas. This initiative is vital for enhancing women's roles in society and ensuring their safety.

Key Details About the Campaign

• Who: Union Ministers Shivraj Singh Chouhan (MoRD) & Annapurna Devi (MoWCD)
• Where: New Delhi
• Edition: 4th
• Organizer: DAY-NRLM (MoRD)
• Duration: Until December 23, 2025
• Previous Editions: Nayi Chetna 1.0 (2022), 2.0 (2023), 3.0 (2024)

Campaign Objectives

The initiative aims to:

• Promote respect, safety, and self-reliance for women.
• Raise awareness against gender-based violence (GBV).
• Encourage safe mobility for women.
• Recognize women's economic contributions.
• Promote shared responsibilities within families.

Empowerment Initiatives

Nayi Chetna 4.0 aims to enhance women’s economic status through various programs, including:

• Promotion of Self Help Group (SHG) enterprises.
• Access to credit and financial resources.
• Skill development programs.
• The “Lakhpati Didi” model to increase women's income.

About the Lakhpati Didi Initiative

The “Lakhpati Didi” initiative, under the Government of India (GOI) and DAY-NRLM, aims to support rural women in earning at least Rs. 1 lakh per year by enhancing their livelihoods and income opportunities.

About Nayi Chetna

The Nayi Chetna campaign seeks to:

• End Gender-Based Violence (GBV).
• Ensure safety and dignity for women.
• Promote gender equality and strengthen women's empowerment across India.

Launched in 2022, the campaign raises awareness about various forms of GBV, including physical, emotional, economic, digital, and social violence. It helps communities report violence without fear and promotes women's empowerment through access to livelihoods, credit, skills training, safe mobility, and recognition of unpaid care work.

Frequently Asked Questions (FAQs)

Q1. What is the objective of the Nayi Chetna 4.0 campaign?
Answer: The Nayi Chetna 4.0 campaign aims to empower women in rural areas by promoting gender equality, safety, and self-reliance, while also raising awareness against gender-based violence.

Q2. Who launched the Nayi Chetna 4.0 campaign?
Answer: The campaign was launched by Union Ministers Shivraj Singh Chouhan and Annapurna Devi on November 25, 2025, in New Delhi.

Q3. What is the duration of the Nayi Chetna 4.0 campaign?
Answer: The campaign is set to run until December 23, 2025, across all 36 states and union territories of India.

Q4. What is the “Lakhpati Didi” initiative?
Answer: The “Lakhpati Didi” initiative aims to help rural women earn at least Rs. 1 lakh per year by enhancing their livelihoods and improving income opportunities through SHGs.

Q5. When was the first edition of the Nayi Chetna campaign launched?
Answer: The first edition of the Nayi Chetna campaign was launched in 2022, focusing on gender equality and women's empowerment.

UPSC Practice MCQs

Question 1: What is the main focus of the Nayi Chetna 4.0 campaign?
A) Promoting agricultural practices
B) Empowering women and promoting gender equality
C) Enhancing technological advancements
D) Supporting urban development
Correct Answer: B