Launch of 100-Day Awareness Campaign for Child Marriage Free Bharat

Launch of 100-Day Intensive Awareness Campaign

On December 4, 2025, Union Minister Annpurna Devi from the Ministry of Women and Child Development (MoWCD) inaugurated a significant initiative named ‘100-Day Intensive Awareness Campaign for a Child Marriage Free Bharat’ at Vigyan Bhawan, New Delhi. This event commemorated the first anniversary of the Bal Vivah Mukt Bharat Abhiyan.

Key Details of the Campaign

Union Minister of State (MoS) Savitri Thakur was also present during the launch. This campaign aims to raise awareness and reduce child marriage rates across India. Its target is to lower the child marriage rates to below 5% by 2029.

Phases of the Campaign

The campaign is structured in three distinct phases:

• Spell 1: From November 27 to December 31, 2025, various awareness activities will be conducted, including debates, essay competitions, and interactive sessions in educational institutions.
• Spell 2: From January 1 to January 31, 2026, the MoWCD will engage with community leaders and marriage service providers to promote messages focusing on child rights and safety.
• Spell 3: From February 1 to March 8, 2026, the campaign will mobilize local governance bodies such as Gram Panchayats and Municipal Wards to declare their areas free of child marriage.

Grassroot Level Engagement

Frontline workers, including Anganwadi Workers (AWWs), Accredited Social Health Activists (ASHAs), Auxiliary Nurse Midwives (ANM), teachers, and NGOs, play a vital role in the community. They work to prevent child marriage through awareness, reporting, and support.

Coordinated Efforts

This national initiative is implemented in collaboration with several ministries, including Ministry of Health and Family Welfare (MoHFW), Ministry of Panchayati Raj (MoPR), Ministry of Rural Development (MoRD), and Ministry of Education (MoE).

National Pledge

During the launch event, participants took a National Pledge to End Child Marriage. A special film showcasing grassroots change-makers was also screened, highlighting the importance of community involvement in this cause.

About Bal Vivah Mukt Bharat Abhiyan

Initiated in November 2024, the Bal Vivah Mukt Bharat Abhiyan is the flagship initiative of the MoWCD aimed at eradicating child marriage in India. This awareness drive is a vital step in mobilizing public support and strengthening the enforcement of laws against child marriage.

Frequently Asked Questions (FAQs)

Q1. What is the aim of the 100-Day Intensive Awareness Campaign?
Answer: The campaign aims to reduce the child marriage rate in India to below 5% by 2029 through awareness and community engagement.

Q2. Who launched the campaign for child marriage awareness?
Answer: The campaign was launched by Union Minister Annpurna Devi from the Ministry of Women and Child Development on December 4, 2025.

Q3. How many phases does the campaign have?
Answer: The campaign consists of three phases designed to engage communities, educational institutions, and local governance bodies.

Q4. What role do grassroots workers play in this campaign?
Answer: Grassroots workers, such as AWWs and ASHAs, are crucial in raising awareness and preventing child marriage through direct community engagement.

Q5. What was screened during the campaign launch event?
Answer: A special film featuring grassroots change-makers was screened to highlight the importance of community involvement in ending child marriage.

UPSC Practice MCQs

Question 1: What is the target percentage for child marriage in India by 2029?
A) 5%
B) 10%
C) 15%
D) 20%
Correct Answer: A

Question 2: Who is the Union Minister responsible for launching the campaign?
A) Savitri Thakur
B) Annpurna Devi
C) Narendra Modi
D) Smriti Irani
Correct Answer: B