Guntur is poised to host the National-level SARAS Mela 2026, a significant milestone for the district. The event will take place from 6 January to 18 January 2026, as announced by the Union Minister of State for Rural Development and Communications.
This prestigious fair aims to draw nationwide attention to rural livelihoods and women-led enterprises. The National Platform for Women Self-Help Groups SARAS Mela is a flagship initiative targeting the economic empowerment of women through sustainable livelihoods. Over 13 days, approximately 300 women artisans and entrepreneurs from 21 States and Union Territories will participate.
The fair will be inaugurated at 4:00 PM on 8 January 2026 by the Chief Minister of Andhra Pradesh, alongside the Union Minister of State. This is the first time the National SARAS event is being hosted in Guntur, highlighting Andhra Pradesh's commitment to women-led development and entrepreneurship.
The Mela will feature India's rich artisanal heritage, showcasing handmade products such as bamboo crafts, traditional jewellery, handicrafts, home décor items, and eco-friendly jute products. Notable handloom highlights will include the renowned Pochampally and Gadwal weaves. An All-India SHG Food Court will serve regional delicacies like Rayalaseema cuisine, Madugula Halwa, Bheemili Thandra, and Atreyapuram Pootharekulu.
In addition to exhibitions, SARAS 2026 will provide structured capacity-building and training sessions on key livelihood themes, conducted by expert resource persons. The Lakhapati Didi Pavilion will showcase success stories of women entrepreneurs from various districts. Evening entertainment will include cultural performances from different states and districts.
Comprehensive security measures will ensure safety, including 24/7 surveillance with over 100 CCTV cameras. Participating SHG members will enjoy free accommodation, food, and transport. The event is organized by Guntur Zilla Samakhya in collaboration with DRDA and SERP, taking place at the Open Ground opposite Reddy College, Adarsha Nagar, Guntur, with free entry for all visitors.
Q1. What is the SARAS Mela 2026?
Answer: The SARAS Mela 2026 is a national event in Guntur focusing on women-led enterprises and rural livelihoods, showcasing products from women artisans across India.
Q2. When will the SARAS Mela 2026 take place?
Answer: The event will be held from January 6 to January 18, 2026, in Guntur, Andhra Pradesh.
Q3. Who will inaugurate the SARAS Mela 2026?
Answer: The Chief Minister of Andhra Pradesh will inaugurate the Mela on January 8, 2026, in the presence of the Union Minister of State.
Q4. What types of products will be showcased at the Mela?
Answer: The Mela will feature handmade products including bamboo crafts, traditional jewellery, handicrafts, and regional delicacies from various states.
Q5. How does the SARAS Mela support women entrepreneurs?
Answer: The Mela provides a platform for women self-help groups to gain market access, exposure, and training in sustainable practices, enhancing their economic empowerment.
Question 1: What is the primary focus of the SARAS Mela 2026?
A) Economic empowerment of men
B) Rural livelihoods and women-led enterprises
C) Urban development initiatives
D) Technological advancements in agriculture
Correct Answer: B
Question 2: How many states will participate in SARAS Mela 2026?
A) 10
B) 15
C) 21
D) 25
Correct Answer: C
Question 3: What does DWCRA stand for?
A) Development of Women and Children in Rural Areas
B) Domestic Workers and Children Rights Alliance
C) Digital Women and Children Resource Authority
D) Development of Women and Community Resources Agency
Correct Answer: A
Question 4: When will the SARAS Mela 2026 be inaugurated?
A) January 6, 2026
B) January 8, 2026
C) January 10, 2026
D) January 12, 2026
Correct Answer: B
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